Activate your ambassadors on social media
Who can tell your brand story better than a proud employee? That’s the goal of Social Reach Optimization (SRO), where you optimize your organic reach on social media by deploying brand ambassadors like employees, dealers, and franchisees.
Your ambassadors share authentic content, allowing you to radiate thought leadership, expertise and pride throughout a huge network. SRO also generates quality leads, grows brand awareness, and helps qualify relevant job candidates.
With our Brand Advocacy Platform, you can extend your online visibility without traditional networking or expensive advertising campaigns. Social Reach Optimization (SRO) taps into your existing relationships to enhance your brand with the help of Employee, Dealer, and Franchise Advocacy.
LinkedIn company profile content typically is shown to just 1-4% of followers, but personal profiles are shown up to 50% of connections. By tapping into this personal profile power, your ambassadors can reach a substantially larger audience compared to your company profile.
We definiëren de buyer journey en de persona. Zodat we niet met hagel schieten, maar doelgericht te werk gaan. In samenwerking stellen we de SMART-doelstellingen voor de campagne op.