About LeadHQ
Good prospecting starts with understanding the business behind the brief.
What does the business sell, who benefits and why would they buy? We turn that understanding into company and contact data for agencies and B2B sales teams.
01Our story
Built from the work we needed ourselves.
- 2016
Finding the right opportunities
Started as an SEO agency focused on linkbuilding, researching large datasets to find relevant opportunities.
- 2019
Into B2B lead generation
Shifted to LinkedIn lead generation, bringing that research experience into prospecting.
- 2022
Beyond standard filters
Manufacturing projects showed that industry labels and standard filters could not explain whether a company's products matched a client's offer.
- Today
Your research team
Built the capability in-house, initially by hand, now using custom web scrapers, AI and human oversight.
After two attempts to outsource the research, we saw what was missing: understanding the connection between the client's offer and the companies being selected. We built our approach around that connection.
02Team
Clear ownership. Experienced people.
Daniel helps define the brief before work starts. Our team then manages research, quality and delivery. We work mostly remotely, with Daniel and Sanne based in our Amsterdam office.

Daniel de Vries
Founder & CEO
Understands the client's proposition and turns it into a clear research brief.

Sanne Bruggink
Head of Operations
Leads operations and oversees delivery.
7 years with the business.

Anastasia Dzu
Head of Prospecting
Manages the researchers and checks quality before delivery.
Over 5 years with the business.
03Core values
What you can expect from us.
A promise is a promise.
We take ownership of what we agree. If delivery is at risk, we tell you early and agree on the next step.
Quality comes first.
If we cannot validate a company's fit, it stays out of delivery. We do not add bad fits to reach a number.
Proactive.
We ask questions, flag uncertainty and use your feedback to improve the next delivery.
Flexible.
We adapt research scope and delivery schedules to your campaign, with changes agreed together.
Today, our deliveries include source links, evidence and the reasoning behind each company's fit. See an example
04Vision
Earn the next project. And the recommendation.
We want to become the go-to partner for prospecting data. We aim to earn that position by keeping our promises and delivering quality that brings clients back and gives them confidence to recommend us.
Put us behind your next campaign.
Whether you run campaigns for clients or for your own sales team, tell us which companies and contacts you need.
